elizabeth Calder

Social Media & Partnership Strategist

I am a social media strategist and content creator with a proven track record of developing high-performing, culturally relevant content that captures attention, builds engaged communities, and drives measurable business results. My experience spans both creative execution and long-term strategy development, including building 1-month, 6-month, and 1-year social strategies designed to support sustained brand growth.

My work has contributed to a 1,219% return on ad spend, generating $690.8K in PCV from $56.7K in ad spend. Through a strategic shift toward short-form video and performance-driven content, I increased Reels published by 3,100%, generating 22.2M+ views, while increasing average engagement rate per post by 709.70%, profile reach by 194.09%, and profile followers by 61.57%.

I thrive in fast-paced, high-energy environments where creativity, strategic thinking, and adaptability are valued. I bring a thoughtful approach to my work, balancing creative instinct with a strong understanding of brand positioning, audience behavior, performance data, and business objectives.

Beyond performance, I bring strong leadership, organization, and ownership to every project. I am detail-oriented, prompt, adaptable, and comfortable taking initiatives from strategy through execution. Above all, I bring genuine passion to my work and consistently look for opportunities to push creative further, solve problems thoughtfully, and make a measurable impact.

Previous clients: HKS Architects, HKS Hospitality, The Britely, Pendry Hotels, ROAM Hospitality and Design, Lightology, Dacor Kitchen Appliances, Cortney Bishop Designs, HAIRtamin, Andrea Goldman, ROVE Interior Design, Lulu Design, Dana Point Harbor, Burnham Ward Partners, Minnow and The Flairhunter.

 

linkedin

LINKEDIN PROFILE
 

work

 

HAIRtamin

HAIRtamin is a dynamic wellness beauty brand specializing in clinically-tested hair health supplements, clean beauty solutions, and nutrient-rich products designed to promote stronger, healthier hair from within. Known for its innovative formulas, vibrant community, and celebrity-loved offerings.

Social Media and Influencer Lead: Monthly Content Calendar Creation + Management, Influencer Relations and Partnership Management, Hashtag Research, Copywriting, UTM Link Creation, Community Management, Analytics + Reporting, Client Relations

HAIRtamin

The Consultancy PR

Monthly Content Calendar Creation + Management, Influencer Relations and Partnership Management, Hashtag Research, Copywriting, UTM Link Creation, Community Management, Analytics + Reporting, Client Relations, Brand Management Committee Member


Paid Ads and Boosting
1,219% Return on Ad Spend, $690.8K PCV, $56.7K Ad Spend
Strategy Creation (1 month, 6 months, 1 year)
+3,100% Reels Published, 22.2M+ Views, +709.70% Avg. EngR per Post, +194.09% Profile Reach, +61.57% Profile Followers

Website
 

FREELANCE

SOCIAL MEDIA WORK

From content strategy and creative direction to copywriting and campaign management, I help small brands translate their aesthetic into scroll-stopping, client-converting content that feels authentically you. Because beautiful work deserves to be seen — and seen by the right people.

SEE WORK HERE
“The answer is always no if you never ask.”
 
 

 video’s

Education

College of charleston, sc.

B.S. COMMUNICATION, Concentration in Publications and Publicity - Graduation May 2022

Newport harbor high school, Ca.

High School, Graduated June 2018

involvement

DELTa delta delta sorority

Active Member, August 2018 - May 2022

Director of Public Relations and Marketing 2019-2022

National charity League

President (2017-2018)

Vice President (2016-2017)

Council (2014-2016)

The Galleon

Editor in Chief (2017-2018)

Design Editor (2016-2017)

Awards

Theme and excellence, yearbooks at the beach - 2017

yellow Rose award, National charity league 2014 - 2018

leadership and school involvement award, newport harbor high

Skills

Social Media Strategy & Management

  1. Content Strategy & Content Creation

  2. Influencer & Creator Marketing

  3. Brand Partnerships & Collaborations

  4. Influencer Seeding & Gifting Programs

  5. Paid & Organic Social Strategy

  6. Viral & Short-Form Content Strategy

  7. Instagram, TikTok, Facebook, LinkedIn & Threads

  8. Social Media Analytics & Performance Reporting

  9. Engagement, Reach & Audience Growth

  10. Campaign Strategy & Execution

  11. 1-Month, 6-Month & Annual Strategy Development

  12. Creative Direction

  13. Brand Positioning & Storytelling

  14. Content Calendar Development

  15. Creator Brief Development

  16. UGC Strategy & Management

  17. Influencer Negotiation & Contract Coordination

  18. Affiliate Marketing Strategy

  19. Retail Marketing & Launch Support

  20. E-Commerce & DTC Marketing

  21. Luxury, Beauty, Wellness & Lifestyle Marketing

  22. Public Relations

  23. Client & Partner Relations

  24. Customer Experience

  25. Cross-Functional Collaboration

  26. Vendor Sourcing & Management

  27. Project Management

  28. Budget Management

  29. ROI / ROAS Analysis

  30. UTM Tracking & Campaign Attribution

  31. Trend Forecasting & Cultural Awareness

  32. Copywriting & Brand Voice Development

  33. Community Management

  34. Canva

  35. Adobe Creative Cloud

  36. Microsoft Office

  37. Planoly

  38. Creative Problem-Solving

  39. Leadership & Team Collaboration

  40. Relationship Building

  41. Adaptability & Time Management

  42. Detail-Oriented Execution

  43. Strong Interpersonal & Communication Skills

Contact

Email: elizabethcalderr@gmail.com
Phone: 949 903 5901

Social media:

Instagram: @betsyycalderr

linkden: www.linkedin.com/in/elizabethcalderr